Oakley Youth Collection

This proposed campaign was created to bring attention to Oakley's

young consumers and the parents that support their activities.

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By demonstrating what youth are able to accomplish with Oakley's products, rather than the brand visibility speaking for them, these kids are much more powerful than you'd think.

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I couldn't have done it without scrappily-somewhat-last-minute choreographing and recording my awesome dancer-cousin to later rotoscope every frame in animation.

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I've been so humbled to have received so many accolades for this animation and the moral support I received in those late (late) nights of forever tracing my cousin's every move. 

 

(Fun fact– I cried for a whole 15-20 minutes at the 2018 Addy Awards after receiving "Student Best of Show."

That was also the night I met my future internship's Creative Director, and we became best friends later.

 

I'm sure I scared him then. Probably still do. #friendship.)